About
Continuous improvement, applied to your body
Kaizen means continuous improvement: improve a little today, then repeat tomorrow. We’re a physiotherapy and performance practice across five London clinics, built by David Thomas and Gus Hadonou to do rehab honestly: find what’s really wrong, fix it properly, and get you back to what you love.
How Kaizen started
David and Gus met working in the NHS at Kingston Hospital in 2020, and kept hitting the same frustration: care that chased symptoms instead of getting people genuinely better and keeping them there. So in 2022 they started Kaizen to do it properly: the clinic they’d want to send their own family to. In a world full of quick fixes and miracle cures, we’d rather do the honest, patient work that actually lasts.
How we work
It starts with a proper assessment: working out what’s really holding you back, not reaching for a fix we’ve already decided on. From there we give you the tools, knowledge and confidence to move better, because our goal isn’t to keep you coming back; it’s for you not to need us. You’ll see the same physiotherapist throughout, so each session builds on the last rather than starting over with whoever’s free.
Who we help
We look after everyone from desk-bound City professionals to runners chasing a marathon PB to athletes returning to elite sport, in clinic across our five London locations or online. Every physio is HCPC-registered and CSP-chartered, with 200+ five-star Google reviews behind us. David spent eight years in Chelsea’s academy and still works in professional rugby and with Team GB; Gus is our AACP-registered acupuncturist and Reformer Pilates lead. Wherever you start, the goal’s the same: get you moving well, and keep you there.
Credentials
Training and memberships
HCPC-registered physiotherapists
Health & Care Professions Council
Chartered (CSP)
Chartered Society of Physiotherapy
Medical acupuncture (AACP)
Acupuncture Association of Chartered Physiotherapists
5.0★ across 200+ Google reviews
Google
Member of: HCPC · Chartered Society of Physiotherapy (CSP) · AACP
Get Started
Ready to begin?
Book today.
Kaizen Physiotherapy & Performance • 111 Charing Cross Road, Soho, London WC2H 0DT
BookAppointments typically available within 1–2 weeks